Kraken Rum

Kraken Rum asked us to bring their dark rum to the masses—without leaving their small, loyal fan base behind. My role was to help evolve their tone and move away from their original pirate-talk to an edgier, bolder voice. I worked on social posts, brand guidelines, website copy, brand partnerships, and various copy needs for their new campaign, Step Into the Dark.

SOCIAL POSTS
We put a Kraken spin on social media trends and got a lot of love from fans.

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And we live-Tweeted the Oscars to show support for our fellow cephalopod.

HEADLINES
I wrote a bunch of headlines to be used across Kraken Rum’s platforms, including social, digital, and traditional ads.

WEBSITE COPY

The knknown is becoming too familiar. If you're reading this, it's time—to escape the mundane and do what's never been done. It's time to step into the dark. How can you get there? With a rum as dark as the abyss and a Beast feared throughout the wor

Agency: Eleven
Creative Director: Matt Wakeman
Copywriter: Me
Art Director: Daisy Serafini