Meyer Sound

The company that makes concert speakers for the likes of Ed Sheeran and The Grateful Dead asked us to help launch their newest speaker. We needed to reach the world’s top sound engineers—a highly technical and incredibly small audience of only a couple hundred people. How did we do it? By bringing them into our campaign. We interviewed them and recorded their voices. Then we created an original music track, 3D animations, and added in some lasers to introduce PANTHER to the world.

Agency: Barrett
CDs: Brad Kayal, Aryan Aminzadeh
Copywriter: Me
Art Director: Daisy Serafini
Production: Scholar
Music: Ears Up