Normal Now

How do you get people who think electric cars are just for wealthy tree-huggers to reconsider? Volkswagen’s Electrify America asked us to create a national PSA campaign to do just that. Instead of focusing on environmentalism or futuristic technology, we knew the only way to reach our audience was to show them that electric cars aren’t just a weird new trend. They’re Normal Now.

THE CAST OF CHARACTERS

SOCIAL VIDEOS

OUT-OF-HOME

ONLINE VIDEO/CONNECTED TV
We used real footage to bring people back in time.

RADIO/AUDIO STREAMING
Got to check ‘1940s jingle writing’ off my bucket list.

MEMES
For holidays, we made OG style memes with vintage photography.

WEBSITE
Websites seemed weird at first, too. So we made ours look like it came straight out of the 1990s.

Featured in AdAge.
Agency: Eleven
CCO: Mike McKay
Creative Directors: Jack Harding, Matt Wakeman, Michael Fiore
Copywriter: Me
Art Director: Daisy Serafini
Directors/photographers: Jeff Minton, Sean Murphy